Useful Tips and Tricks By SmartinJoseWhen we talk about SEO, very first thing which you need to keep in mind is: We can control on site and off site SEO. On Page SEO is covered by you which includes article quality, how well it’s optimized for Keyword and meta value for that article. No need, to feel furious or lost with above SEO terminology, as below mentioned guide will help you to learn every basic and make your Blogger blog more search engine friendly.
Format Blogger post URL linkBlogger maintains a policy to keep the number of characters in post title to 50 . So if you are making a post like say , “Google released new version of Google chrome download it right now ” , here the post title is more than 50 character limit and the keyword download Google chrome will go out of the URL link . In blogger we will not be able to change the BlogSpot URL structure after publishing post . The only solution is to include to format the title in such a way to include all necessary keywords . So the publish the post little in above example as download Google Chrome new version and later change it to the desired one .
Maintain the keyword densityKeyword density is a important aspect for better ranking. Too less will lead to less ranking and stuffing your Keyword will lead to over optimization. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blog post SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post . Never stuff keywords to manipulate search engines . But after finish you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers .
Blogspot proper labels and related postsLabel adds to the keyword density of the post . Labels should be widened rather than putting them into single narrow category .I will explain this point by an example . Consider a situation when you are posting about Google chrome and putting them into label Windows software’s or browser . Here you will miss keywords like Chrome browser ,Google chrome etc. which would otherwise add to the keyword density of the whole post . Labels also affects related posts widgets in Blogger.And if there are so many posts tagged with similar labels ,it would affect the arrangement of articles in related posts .
Format Blogger post titleWhen we talk about BlogSpot SEO, post title plays a major role. Blogger post title are usually followed by home page title . Have a look at the image shown below .
Here the post title should be “city of (long-distance ) Love! ” . But title is included with home page title ” Still in Berlin ” ,and this would harm the SEO friendliness of the article title . Here is how to fix this . Go to Blogger edit HTML > find out code section
title><data:blog.pagetitle/></title>and replace it with
<b:if cond= 'data:blog.pageType == "index"'> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/></title> </b:if>Now the individual pages will have post title itself .
Format Blogspot images for SEOWe have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress this could be easily achieved by using plugins but in BlogSpot this needs be done manually . You should insert them manually after uploading each image . Check out this post to know more about formatting blogger images for SEO .
Provide meta tagsMeta tags are generate HTML tags used by search engines to identify the title , description and other details of a URL . They don’t have much influence on search as they were before , but would make a slight impact on targeted keywords .
Provide good title ,description and footer text
Title ,footer and description plays an important role on search engine optimization of every blog . If you are targeting some keywords make sure that you included those keywords in the above mentioned locations .
Nofollow external linksNofollow is an HTML attribute specified on hyperlinks to block search engine advantage of external links in a website . In Blogger you can select HTML section of the post window and add rel=”nofollow” attribute just after URL to prevent search engines from crawling a particular link . Also read : How to add nofollow link attribute to any link.
Format comment sectionComment section should be no-followed and moderated to avoid spam comments . Try to include the post keywords when you are replaying to reader comments . This would also add up to the total keyword density of the post .
Blogspot is Google’s baby blogging platform and if you do it right probably you will be doing great in terms of traffic. Always get your basic right.
If you like this article, don’t forget to tweet and stumble. Further you might like to read Following articles for Blogspot blogs:
I hope this guide will give you much better idea about BlogSpot SEO, though my suggestion would be when you think you are ready with Blogging and had enough experience on BlogSpot, move to WordPress. Here is a wonderful guide for WordPress, which will help you to get started.Editor’s Note : This is a guest post from Smartin jose, who writes about web design, SEO and more. If you like the post, you can follow him on Twitter @SmartinJose